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Web 2.0 E-mail

The concept of Web-as-participation-platform captures many of these characteristics. Bart Decrem, a founder and former CEO of Flock, calls Web 2.0 the "participatory Web"[9] and regards the Web-as-information-source as Web 1.0.

The impossibility of excluding group-members who don’t contribute to the provision of goods from sharing profits gives rise to the possibility that rational members will prefer to withhold their contribution of effort and free-ride on the contribution of others.[10] According to Best,[11] the characteristics of Web 2.0 are: rich user experience, user participation, dynamic content, metadata, web standards and scalability. Further characteristics, such as openness, freedom[12] and collective intelligence[13] by way of user participation, can also be viewed as essential attributes of Web 2.0.